PHIL IVEY

The royal flush

Impossible Brief are thrilled to be engaging the poker world by releasing an officially licensed aNFT collection on ethernity.io commemorating Phil Ivey’s many career achievements. While poker has long been integrated into digital settings online, it has yet to make a splash in the emerging crypto-digital future. With Phil Ivey being the icon that he is, we hope that poker will lead by Phil’s example by choosing to embrace the future of collectibles.

 Collectors can Collect All 5 Phil Ivey editions (10, J, Q, K and win the Ace) to achieve a “Royal Flush.” By achieving the Royal Flush you get the opportunity to participate in a charity poker game featuring Phil Ivey. This will be a highly curated, real life game aboard a luxury yacht in Miami.

Client: Phil Ivey

Services: Graphic Design, Art Direction, Animation, 3D

Year: 2021


the ace

Phil Ivey will always be regarded as an ace-level renegade within the poker world. When it matters most, Ivey always ups the ante and stays consistent in his dominance. Instead of staying within the tournament circuit, Ivey more often wagers up by playing in all-cash games, now that is ace-level play.


the king

Widely regarded as the best all-around player on earth, Phil Ivey is the king of poker. From the humble persona of “No Home Jerome” to international superstar, Phil Ivey’s ascendancy in poker is an all-time story of grit, skill…and a little bit of luck.


THE QUEEN

During any poker match that comes down to the wire, Phil Ivey’s eyes reflect that of a ruling royal; calm, steady, meticulous and domineering. When staring down Ivey at a poker table, you cannot shake his stone-cold stare, like a royal overseeing their domain.


The JACK

Like a jack of all trades, Ivey is a jack of all poker moves, you never know what to expect next from him. Ivey’s “jack-like” playing style is responsible for a great degree of his success sitting at the poker table.


the ten

Ivey’s career has a numerological affinity for the number 10. Phil Ivey is a 10-time world poker bracelet recipient, tied for the second-most all-time within poker history. With over 26 million dollars in career live tournament cashes, Ivey is currently sitting at #10 all time on the poker money list. During its existence, Ivey reportedly made ~10 million dollars in poker earnings from the popular “Full Tilt Poker” website. Finally, Ivey was famously rumoured to have accepted a televised poker challenge that would have required Ivey to wager 10 million dollars of his own money.