Early in 2014, James was asked by Space Agency to help them visualise a dynamic look for their Samsung client brief which would involve creating a huge set of letters that would be scaleable for print for sizes up to billboards.
Working tightly with their in-house creative team, James developed an explosive treatment to match the client’s brief for ‘energy’ to be pulsing through the letters.
Space // 2014
Using Cinema 4d was an integral part of the process as being able to render out the letters at any size and point depth was essential for being able to push out bigger letters should they be required at a later date. The energy and additional fragments were then added and controlled in Photoshop.