We Are Shining


The Mill // 2014

A brief overview

The idea behind the ambitious ‘Wheel’ video for UK Band ‘We are Shining’ was to create a giant tumblr page of gifs that would be navigated through as the video went by.

Mill+ Creative Director Carl Addy wanted the video the be able to be recreated at gigs by someone scrolling down the actual tumblr page where these gifs would also live.