Our ‘Impossible Briefs’
When we made the Impossible, Possible.
Projects that showcase our work calibre, varied client base and mutltidisciplinary nature. We’ve been decimating deadlines since 2015!
Munchkin
BRIEF
Create a brand film that tells the story of what Munchkin does in a fun, animated way. This differed from their usual style of live shooting with voice-overs. This piece of content heroed Munchkin’s brand at the worlds biggest toy fair.
Results
The Chief Brand Officer of Munchkin said “This is the best piece of work Munchkin has ever created”. The film was so loved, Munchkin commissioned a Coldplay track to feature on it, and its now their official brand video.
PAris Saint Germain
Initiative
Pitch, build & launch a new platform IP we coined ‘Concorde’ that uses collectibles to unify club activities in innovation, advertiser revenue, fan engagement, web3/digitally-native community building, ticketing & merch.
Results
Successful platform launch with a new model pioneered in global football. Using the power of web3 tech & community loyalty to connect fans to sponsors/advertisers & add new club revenue streams.
The Clout Gang
Brief
Create & launch a brand for the biggest influencer collective in the 16-23 age demographic, the 'Clout Gang,’ featuring FaZe Banks, RiceGum, Sommer Ray & Alissa Violet.
Results
Sold-out merchandise pop-ups nationally, a car in the 2018 Gumball 3000, and countless brand deals. Basically all-out world domination & a potent brand launch case study for the ages!
